Brand Identity and UX Case Study
Rents is a sustainable car rental service dedicated to protect and support the planet in every way they can.
I did the whole UX research process from beginning to end to create a seamless car rental experience to the users.
Busy people — working parents, older adults living independently, anyone stretched thin by daily chores and errands — want to hand off the mundane parts of their day, but hesitate to trust an AI robot with real responsibility, since a "smart" assistant that's unpredictable, inflexible, or hard to understand adds anxiety instead of removing it.
Onboarding starts users with one low-stakes task, and Newton earns broader responsibility as it demonstrates reliability — directly answering the fear of malfunction instead of asking users to trust it blindly.
Clear and engaging UX which leads the user to make his travel decisions quicker and more accurately
We are not using any dark UX patterns to hide any sort of information from the user. All the information is clear and easily accessible.
Added features to your rental car in a click-of-a-button. Easy and fully customisable process.
